You have a business model. You need an operational model.

Your business model describes how your company produces revenue; your operational model describes how your people produce work. And the work of individuals and small teams has more impact on the success of your organization than ever before.

In the modern economy, businesses must rely of meaningful contributions from employees at every level to stay productive and competitive. To attract, retain, and benefit from talented employees, organizations need to develop operational models that meet the needs of real people. 

No matter your industry, the nature of work has changed. 

Over the last two decades, our experience and expectations of work have changed dramatically. But most companies still rely on operational models that are nearly 100 years old. These practices consistently prevent employees from contributing their best work, and the result is so common we barely recognize what a huge problem it is: eighty percent of employees are disengaged at work, and most companies report significant challenges in communication,  collaboration, and inclusion.

We've been conditioned to think that "that's just how work is." But it doesn't have to be that way.

Investing in human process = investing in people.

Most organizations attempt to address their challenges through team building and leadership training. While training is essential, it often asks people to swim upstream: without new human processes to support them, improvements in teamwork often fade quickly.  

By redesigning workplace systems, the daily processes of work can naturally reinforce the best qualities of leadership and teamwork without relying on the talents of any particular individual. The operational model becomes part of the fabric of the organization, creating an asset that not only helps the organization increase cooperation and productivity, but also helps attract and retain the most talented employees in the marketplace.

Our approach.

Flywheel designs sustainable and scalable human processes at the intersection of operations and culture. Our integrative approach incorporates human motivation and systemic design, helping companies maximize the capacity for individuals to make meaningful contributions to their organization.

For organizations, this approach enables the development of new, proprietary workflow processes that create competitive advantage in hiring, retention, and innovation. For employees, these improved human systems create a fulfilling work experience and inspire loyalty, creativity, and productivity.


About the Founders

Flywheel co-founders Adam Nelson and Amanda Lowe launched the company in early 2017, after recognizing that traditional business process development was no longer effective for companies in the post-industrial era.

With 20+ years of combined experience spanning health care, game design, environmental economics, human motivation, qualitative research, and professional development and coaching, Nelson and Lowe are now working to help companies enable deeply engaging, satisfying, and productive work.

Together, Nelson and Lowe identify the unique needs and goals of each organization, and  work collaboratively to develop a pathway to achieve them. They serve as partners and guides on a journey of transformation, helping your company turn your values into action and discover it's place in the economy of the future.